Loren’s Alcohol-Free Beverages Unveils Bold Rebrand with New Name and Logo
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CARMEL, Indiana—Orangily, formerly known as Loren’s Alcohol-Free Beverages, is excited to announce its official rebrand. With this fresh identity, Orangily embraces its commitment to wellness. The decision to rebrand is part of Orangily’s vision to better align with the CPG market. By adopting a name and visual identity that resonate with its forward-thinking customer base, the business aims to create a space where everyone feels welcome; not just those abstaining.
“We're excited to cast a wider net, I think some people assume this shop isn’t for them because we sell alcohol-free drinks, but we can be a big piece of health and wellness goals,” said Andrea Simpson, Co-Founder of Orangily. “Our new name reflects our diverse offerings. We also sell functional beverages with adaptogens like kava and Lion's Mane mushroom and beautiful glassware”.
The new logomark is designed as a half-orange, half-wine glass in a hand-drawn aesthetic. The growing wine glass logo is a nod to the old logo, the new name, and the idea of a wellness bottle shop, symbolizing the brand’s fresh, modern approach to non-alcoholic beverages. Denver-based Haylee Jordan, Creative Director and Co-Founder of Supercult, created the visuals.
To celebrate the rebrand, Orangily will host an event on Saturday, November 23, between 4 and 6 p.m., at its Village of WestClay store on 12830 Broad Street, Carmel. The event will feature tastings from some of its favorite brands and Viski Premium Glassware and Barware will provide light bites.
About Orangily
Founded in 2022, Orangily is a pioneering non-alcoholic bottle shop that provides a carefully curated selection of alcohol-free beverages for all occasions. With a focus on quality, community, and sustainability, Orangily partners with women-owned, BIPOC, and small businesses to offer unique products that align with its values of inclusivity and mindful consumption.
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